More Than a Snack * More Than a Snack * Part of wholly hearty * More Than a Snack
More Than a Snack * More Than a Snack * More Than a Snack * Part of wholly hearty
More Than a Snack * More Than a Snack * Part of wholly hearty * More Than a Snack
Who has tried it, knows everything. Those who haven't - get ready for the dopamine thirst of "that very taste"
Who we are
At Wholly Hearty, we’re redefining what it means to eat well. Proudly Saudi, we craft high-quality, healthy snacks that combine local flavors, wholesome ingredients, and genuine care.
Our first brand, Vega Boom, leads the way as Saudi Arabia’s first locally made healthy chips, offering a delicious and affordable alternative for those who value both taste and wellness. Made by local hands and inspired by our community, we believe in making healthy choices accessible to everyone.
At Wholly Hearty, everything we create is Healthy From the Heart.
Crafted from wholesome, natural ingredients, our chips are free from artificial flavors and preservatives 
Inclusive snacking for all. Enjoy our chips, no matter your dietary preference.
Indulge without the guilt. Our chips offer all the crunch with fewer calories.
Redefining what healthy tastes like.
Snack smart without sacrifice. Vega Boom brings the crunch you crave, powered by clean ingredients and bold, unforgettable flavor. Your new go-to for guilt-free snacking.
So Crunchy
Ensuring every chip is as good for the planet as it is for you Ensuring every chip is as good for the planet as it is for you.
Born from a passion for health and taste, VEGA BOOM was founded to offer a better snacking option. We’re committed to quality, sustainability, and flavor in every bag
Our Kale Products
Nutty Delight
Halloumi Harmony
Our Potato Products
Not Just Tomato

